Hanoi has been ranked the world's second friendliest city for customer service by UK-based platform MoneySuperMarket, the highest-ranked destination in Southeast Asia.
Hue City aims to increase visitors' average stay to 2.3-2.5 days and average spending to VND 2.8-3 million (USD 107-115) per trip in 2026 by expanding high-value tourism products.
Vietnam's tourism authority has urged travel companies to develop cross-border tour packages linking Vietnam, Laos and Cambodia under the "One Journey, Three Destinations" initiative.
A fruit vendor who gained attention for singing the names of fruits in English has agreed to stop selling on Nha Trang beach after authorities confiscated her goods for trading in a restricted area.
Authorities are restoring Soi Sim Beach while completing the remaining procedures needed to open the site, according to the Halong Bay-Yen Tu World Heritage Management Board.
Tourist attractions in Dong Thap Province have seen a sharp rise in visitors in recent weeks, fuelled by social media posts showcasing river tours and rural experiences.
Danang City has launched a tea-tasting tour at Ban Co Peak on the Son Tra Peninsula, offering sunrise and sunset views alongside a traditional Vietnamese tea experience.
The rapid growth of MICE tourism is creating new opportunities for Ho Chi Minh City to expand its high-value tourism offerings, strengthen its competitiveness and attract higher-spending visitors.
Danang City welcomed 9.7 million overnight visitors in the first half of 2026, up 22.5 per cent from a year earlier, with international arrivals rising nearly 29 per cent.
Vietnam's sports authority has ruled that windsurfing and kitesurfing offered to tourists at Mui Ne beach are not classified as extreme sports or activities that require mandatory instructors.
Danang City has yet to allow paragliding services on Son Tra Peninsula to resume, one year after a fatal accident prompted authorities to suspend the activity and review safety procedures.
The Vietnam Circus Federation has introduced an online ticketing platform, allowing audiences to book seats and receive QR code e-tickets for performances.
HCM City has approved the deployment of tourism wardens to former Ba Ria-Vung Tau Province and Con Dao Special Zone to improve visitor safety and maintain order at key tourist destinations.
Vietnam has approved plans for new bus services linking Long Thanh and Tan Son Nhat airports to improve passenger transfers and regional transport connections.
Vietnam ranked as China's fourth-largest source of international visitors in the first half of the year as inbound tourism continued its strong recovery.