Various kinds of service have been opened and attracted a large number of customers to beauty salons.
South Korean doctor performs procedure
Since early November, many discount programmes for lip tints or full body care have been offered. Vouchers worth VND500,000 (USD24) to VND5 million have been being handed out to attract more customers.
Anh Hong, a HCM City local, said she often bought long-term service this time around because it was cheaper. "At the end of the year, beauty salons are often crowded, but their services are more diverse," she said.
These shops attract not only domestic customers, but also overseas Vietnamese who return for beauty services, especially around Tet. Nguyen Thanh Van, director of Thanh Van Cosmetic Surgery Hospital, said the number of overseas Vietnamese customers could increase by 30-40%.
South Korean technology is especially sought-after. An American-Vietnamese said her favourite procedures are facial treatments. "Previously, surgery was required to tighten the skin, but now, non-surgical face lifts are available."
A Canadian-Vietnamese woman also said she chose "V Lift", a non-surgical skin tightening and face-lift technology, because the cost in Vietnam is about one-tenth of than in Canada. Many beauty salons even act as conduits to connect customers with doctors. Customers often pay double to ask a South Korean doctor to come Vietnam.
The director of one beauty salon said that non-surgical treatments are becoming increasingly popular. He predicts that the number of customers would surge by the end of the year.
