Long known for Dalat's pine forests and cool climate, Lam Dong is now promoting attractions in its western region, where the landscapes reflect the rugged character of the Central Highlands.
Among the area's key attractions is Lieng Nung Waterfall in Dong Gia Nghia Ward, where water plunges 30 metres over basalt cliffs. The ward also features historical sites, farmstays and community-based tourism linked to the Ma and M'nong ethnic groups.
Officials say the administrative expansion has created opportunities to better combine urban infrastructure with the region's ecological, cultural and historical assets.
A key draw is the former Dak Nong UNESCO Global Geopark, which spans about 4,760 square kilometres and features volcanic caves, craters, waterfalls and other geological formations shaped by ancient volcanic activity.
The region also offers rich cultural experiences through indigenous communities that preserve traditional epics, gong performances, handicrafts, cuisine and local knowledge.
Experts say western Lam Dong's strength lies in its potential to develop tourism products combining geology, culture, ecology and agriculture. Coffee, macadamia, pepper and durian plantations also offer opportunities for agritourism.
Le Thi Truc Linh, deputy director of the provincial Department of Culture, Sports and Tourism, said the province would focus on tourism products linked to its UNESCO-recognised geological heritage while improving connectivity between destinations and boosting digital promotion.
The strategy appears to be gaining traction. Lam Dong welcomed nearly 10 million visitors in the first five months of 2026, up nearly 20 per cent year-on-year, while tourism revenue rose more than 24 per cent to VND 27.8 trillion.
