Enterprise Rent-A-Car and MP Executives introduced car rental services in Vietnam
MP Executives also started a similar service previously with 80 percent of the customers are companies. Individual customers must hire a driver.
Enterprise Rent-A-Car and MP Executive are considering to allow individual customers to drive the cars on their own and launch a car-renting mobile app and website with listed prices for each type of car.
Dang Minh Phuong, MP Logistics, said Vietnam was an important market. There are four major car-renting firms in the world including Enterprise Rent-A-Car, Hertz Global Holdings, Avis Budget Group, and Dollar Thrifty Automotive Group. Enterprise Rent-A-Car has the highest annual revenue.
The firms own all of the cars. In the coming time, Enterprise Rent-A-Car will also let customer rent second-hand vehicles.
Cuong Dang, director of Enterprise Rent-A-Car Vietnam, said HCM City was their first market and the service would be opened in Hanoi and Danang in 2019's first quarter.
He said, "There's no data yet but the market is still very fragmented. Still, foreign investments in Vietnam are increasing strongly. This is a huge chance for Enterprise Rent-A-Car. Moreover, young people have different demands for cars than previous generations. Rental car will help solve many problems such as parking space and maintenance fees."
Enterprise Rent-A-Car has about 300 different cars with many high-end brands such as Toyota Fortuner and Ford Transit. The renting fees for them will be at least VND900,000 (USD38).
