The event, themed "Tay Do-Colours of Summer", will take place at Ninh Kieu Wharf and feature cultural, culinary and tourism activities aimed at attracting domestic and international visitors.
According to the Can Tho Investment, Trade and Tourism Promotion Centre, the opening ceremony will be held on June 18 and will include the launch of new tourism products and travel experiences.
Activities during the four-day event will include food exhibitions, art performances, a tourism photo exhibition, a traditional cake and fruit buffet, and a seminar on tourism destination management and digital transformation.
The programme will also be linked to the 20th Nhon My River and Orchard Festival at My Phuoc Islet and the 2026 Tan Loc Fruit Garden Festival, helping connect visitors with local attractions across the city.
The event is intended to promote Can Tho's culture, people and local products while providing tourism businesses, orchard owners and OCOP producers with opportunities to showcase their offerings during the peak summer travel season.
Can Tho, the largest city in the Mekong Delta, is positioning itself as a regional tourism hub with river-based, ecological and cultural attractions, including Cai Rang Floating Market and Ninh Kieu Wharf.
The city aims to generate at least 10 per cent of its GRDP from tourism and attract 18 million visitors annually by 2030, including up to 15 per cent international arrivals.
During the first five months of 2026, Can Tho welcomed more than 6.2 million visitors, up 21.9 per cent year-on-year, while tourism revenue rose 30 per cent to more than VND 5.6 trillion (USD 213 million).
