Mega Booming, set for June 13 at Nha Trang’s April 2 Square, is expected to attract 20,000-30,000 spectators and feature leading Vietnamese artists including Van Mai Huong, Kay Tran, Bui Cong Nam and JSOL.
Organisers describe the programme as a music tourism event, where live performances serve not only as entertainment but also as a way to connect visitors with local culture and destination experiences.
Following its success in Hue, the programme has chosen Nha Trang, one of Vietnam's best-known coastal destinations, as its next stop during the peak summer travel season.
In addition to live music performances, organisers plan to stage a high-altitude fireworks display and a range of outdoor entertainment activities. A drone show may also be added, pending regulatory approval.
According to local tourism authorities, large-scale entertainment events are being used to diversify visitor experiences and support Nha Trang's night-time and coastal tourism economy.
Local tourism officials said the combination of music and travel has become increasingly popular among younger visitors, many of whom choose destinations based on festivals, concerts and experience-driven events.
Notably, all tickets for the concert will be distributed free of charge through online registration on the organiser's website.
Music tourism has gained momentum in Vietnam and around the world in recent years, with major concerts increasingly recognised for their ability to generate tourism spending beyond ticket sales.
Large-scale concerts can boost local economies by increasing demand for accommodation, dining, transport and other tourism services. One notable example is Taylor Swift's Eras Tour, which has been credited with generating hundreds of millions of dollars in economic benefits for host cities.
In Vietnam, concerts by singer Ha Anh Tuan in destinations such as Da Lat and Hoi An have also contributed to rising visitor numbers during event periods.
Industry observers say the trend of travelling for concerts, festivals and experiential events is becoming increasingly common, particularly among younger travellers.
The popularity of large-scale shows such as Anh Trai Vuot Ngan Chong Gai and Anh Trai Say Hi has demonstrated the growing willingness of audiences to travel between provinces or even return from overseas to attend music events.
Tourism experts believe the trend highlights the significant growth potential of music tourism in Vietnam, particularly in coastal destinations such as Nha Trang.
