According to the ranking, Hanoi stands out for its distinctive blend of tradition and modern vitality. Its Old Quarter, rich in historical imprints, combined with French colonial architecture and the pace of a rapidly developing city, creates a recognisable urban landscape.
One of the key factors attracting international visitors is the city’s coffee culture. From sidewalk stalls to modern cafés, Hanoi offers diverse experiences reflecting local lifestyle and taste.
The capital’s street food scene also adds to its appeal, with traditional dishes such as pho, bun cha and banh mi widely enjoyed by visitors.
Beyond heritage, Hanoi has seen growth in creative spaces, contemporary art and community-based cultural activities, contributing to a more dynamic and youthful image among international tourists.
The city’s tourism sector has maintained strong momentum. In the first quarter of 2026, Hanoi welcomed nearly nine million visitors, up more than 20 per cent year on year.
Total tourism revenue reached nearly VND 37 trillion (approximately USD 1.48 billion), signalling a strong recovery and potential for sustainable growth.
International arrivals rose to about 2.4 million, an increase of nearly 30 per cent, reflecting Hanoi’s rising appeal as global tourism rebounds and competition intensifies.
Visitor experiences highlight positive impressions of the city. Joshua Hale, a tourist from Germany, said his first day in Hanoi felt “like something out of a movie”.
“I really like the lanterns and architecture here. I plan to visit Hoan Kiem Lake to see French-style buildings,” he said.
He also praised the local cuisine, noting that he often eats beef pho for breakfast and recommends spring rolls for a more distinctive experience.
Domestic tourists also highlight the capital’s appeal. Ta Huy Duc said Hanoi’s cuisine is not only unique but influential beyond Vietnam, while its network of scenic sites connects with destinations across the country.
With cultural and historical strengths and a focus on sustainable development, Hanoi is reinforcing its position as a safe and welcoming destination for both domestic and international travellers.
The city currently has more than 3,700 accommodation establishments with over 71,000 rooms. In the first quarter, occupancy exceeded 62 per cent, indicating stable demand.
Authorities are also working to improve service quality and diversify tourism products, including experiences linked to craft villages, rural areas and cultural heritage.
Hanoi plans to further develop distinctive tourism offerings and expand the use of digital technology in management and promotion, while strengthening international outreach and connections with key markets.
Inclusion in Time Out’s 2026 list is seen as both recognition of Hanoi’s efforts and an opportunity to attract investment, expand tourism and promote Vietnam’s global image.
