Located about 3 kilometres north-east of Hoi An Ancient Town, Tra Que was named one of the world’s best tourism villages by the United Nations World Tourism Organisation in 2024, the only Vietnamese representative to receive the title that year.
Held on the seventh day of the lunar new year, the Cau Bong Festival is a traditional ceremony in which residents give thanks to heaven, local deities and village founders, while praying for favourable weather and abundant harvests.
The event featured ritual offerings, a ceremonial procession and incense rites, alongside folk games, lion dances and demonstrations of traditional farming. Visitors were invited to try planting and watering vegetables in the fields.
The festival not only honours ancestral traditions but also showcases the community’s efforts to preserve sustainable farming practices and cultural identity while promoting tourism.
Tra Que is home to more than 200 households cultivating 18 hectares of farmland, with around 330 workers growing vegetables. The village supplies herbs and produce to restaurants in Hoi An and has become a popular eco-tourism destination.
It welcomes tens of thousands of domestic and international visitors each year. In 2025, about 40,000 tourists visited the village.
In 2022, the Vietnamese Ministry of Culture, Sports and Tourism recognised Tra Que’s vegetable-growing craft as part of the national intangible cultural heritage list.
