Starbucks Corp, one of the world’s leading retailers, roasters, and brands of specialty coffee, is committed to purchasing more high-quality Vietnamese coffee in the future.
Starbucks Corp, one of the world’s leading retailers, roasters, and brands of specialty coffee, is committed to purchasing more high-quality Vietnamese coffee in the future. The commitment was made by John Culver, the Chairman of Starbucks’ Chinese and Asian-Pacific market operations, at a February 1 ceremony in Ho Chi Minh City inaugurating the company’s first Vietnamese outlet.
Culver highlighted the Vietnamese market’s potential. Saying Starbucks plans to open more retail outlets in Hanoi as well as other big cities across the country.
He also shared experiences in local coffee industry development and the farming techniques that deliver high-quality coffee (including Arabica beans).
Starbucks Asia-Pacific Chairman Jinlog Wang acknowledged Vietnam’s pre-existing coffee culture, promising the firm will maintain harmony between local expectations and global standards to provide customers with better service.
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