In the first months of the new year, many local companies have appointed new leaders with a hope that they will bring about positive changes in development.
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Vingroup JSC has took on Duong Thi Mai Hoa as their new CEO. The former CEO, Le Thi Thu Thuy, will be leading the new eCommerce service, VinE-com. Mai Hoa has held high positions in two domestic banks and important financial positions in Credit Lyonnais and Oracle.
Seokee Won is now slated to be the new CEO of Masan Consumer and Deputy CEO of Masan Group after Truong Cong Thang resigned because of personal problems. Seokee Won has 22 years experiences working at Unilever multinational consumer goods company in a number of countries, including China, Thailand and South Korea.
After the president of Viet-Y Steel JSC, Tran Van Thanh, stopped serving as CEO, the company assigned Nguyen Thanh Ha to the position for the interim during the first few months of the year. Other enterprises, such as Bac Giang Exploitable Mineral JSC, Dong A Bank, Danang Rubber JSC and Phu My Fertilizer, have also experienced changes in high-level positions.
Most of these companies are in the top rung of the industries they serve. Vingroup is well-known for its work in real estate development and tourism. However the group is expanding into retail with a focus on eCommerce. According to a representative, eCommerce will be its key to its future business agenda.
Even though Masan Consumer is already at the top of consumer goods and is already an established and familiar brand to Vietnamese households, the choice for their replacement as CEO carries along hopes with vast experience in global marketing.
The recent slew of replacements at large companies is unique in that many see it as a signal of wider vision in Vietnamese companies, as well as a more concrete plan to realise these companies' broadening ambitions.
