The Ministry of Health (MOH) and UNICEF Vietnam today launched a media campaign named “Kindness is Contagious”. Photo by UNICEF
The campaign will emphasize three key messages: Be kind, Be tolerant and Be optimistic.
Kindness is Contagious will be rolled out on social and mass media for the next weeks and will tap into the strengths of adolescents and young people who want to do more to fight anxiety, and who want share their feelings and aspirations with their networks and peers all over the country. The goal is to amplify their voices by inviting them to share drawings, videos, innovative and creative solutions through UNICEF and MOH’s digital platforms. The campaign is not only about what young people can do during the COVID-19 period, but also what they may learn and do differently once the situation returns to normal.
With 70% of the population under 35 years of age, Vietnam’s demographic is considered young. Young people represent an inexhaustible source of ideas and creativity, a real driving force for change in the country.
“We are in uncertain and challenging times, where physical distancing leaves us ‘alone’ more than ever. There is a growing movement wanting the new normal to learn from the past, to be better and kinder. Now more than ever is the time to care and show love and through the campaign, we ask adolescent and young people to undertake acts of kindness. Any action, even modest, will have a strong impact on our community to get through the period and emerge stronger together.” said Mrs. Rana Flowers, UNICEF Representative in Vietnam.
“With the campaign “Kindness is Contagious”, the Ministry of Health would like to offer the Vietnamese young people more opportunities to share their ideas, contribute and maximize the power and passion of youth to join hands with the community to fight COVID-19. Be kind, be tolerant, and spread love so that kindness can be multiplied and widespread in the community.” said Mr. Nguyen Dinh Anh, Director of Department for Communication, Emulation and Award, MOH.
