The festival runs from 3 pm to 10 pm on August 9, featuring displays and sales of local specialities, souvenirs, and food stalls serving regional mountain cuisine.
Visitors can enjoy their cultural experiences, such as traditional dishes, camping, bonfires, gong performances, bamboo dancing, and folk singing styles.
Bui Hui Plateau in Quang Ngai (Photo by Ha Xuyen)
According to Nguyen Thi Van, chairwoman of the Dang Thuy Tram Commune People’s Committee, this is the first cloud-hunting festival organised locally at Bui Hui Plateau. The event aims to attract tourists, drive local spending, elevate experiences, foster community pride, and advance the cultural economy.
A music show featuring ballads and acoustic genres will be held under the theme Thuong (Affection). The stage, nestled in the vastness of earth and sky, allows floating clouds to glide past, wrapping the crowd in nature’s gentle embrace.
At nearly 700 metres above sea level, Bui Hui is home to rolling hills draped in clouds and lush green meadows stretching to the horizon.
Known as a meeting point of heaven and earth in Quang Ngai, it’s a perfect spot for cloud hunting and enjoying the fresh, pure air.
