According to the Vietnam National Authority of Tourism, the country served around 14 million visitors during Tet 2026, up 12 per cent year on year. Favourable weather nationwide and the extended break fuelled demand for spring travel.
Average room occupancy reached 55-60 per cent nationwide, with several destinations reporting significantly higher rates. Phu Quoc recorded around 95 per cent occupancy, Sapa 90-95 per cent, while Dalat and Phan Thiet ranged between 80 and 90 per cent.
Danang City led the country in visitor numbers. The central hub welcomed more than 1.1 million travellers, including over 500,000 international arrivals. Total tourism revenue reached VND 3.96 trillion (about USD 162 million), up 34 per cent year on year, with average occupancy of 65-70 per cent.
People enjoying spring in Danang City (Photo: Hoai Son).
Ho Chi Minh City ranked first in both revenue and total arrivals. The southern metropolis generated more than VND 12.15 trillion (about USD 497 million) and served 4.3 million visitors, including an estimated 170,000 international tourists. Average spending per visitor exceeded VND 2.8 million (about USD 115), while hotel occupancy stood at 75 per cent.
Ho Chi Minh City is the locality with significant tourism revenue during this year's Lunar New Year (Photo: Khoa Nguyen).
Hanoi welcomed 1.34 million visitors and generated VND 4.8 trillion (about USD 196 million), an increase of 36.3 per cent compared with the same period in 2025, placing it second nationwide.
Dang Huong Giang, director of the Hanoi Department of Tourism, said historical sites across the capital were opened and decorated, creating a festive atmosphere. Many attractions expanded experiential and interactive activities to deepen cultural engagement.
In Hanoi’s Old Quarter, Tet programmes were held at sites including Heritage House at 87 Ma May Street, Kim Ngan Temple at 42 Hang Bac Street and the Old Quarter Cultural Exchange Centre at 50 Dao Duy Tu Street. The Temple of Literature hosted the 2026 spring calligraphy festival alongside other cultural and artistic events.
Several provinces reported tourism revenues exceeding VND 1 trillion (about USD 41 million), including Quang Ninh, Ninh Binh, Lao Cai, An Giang, Khanh Hoa, Hue and Lam Dong.
Quang Ninh welcomed more than 1.1 million visitors, equal to 116 per cent of the figure a year earlier. International arrivals reached about 248,000, up 8 per cent. Tourism revenue totalled VND 3.172 trillion (about USD 130 million), 122 per cent higher than the previous year.
Lao Cai received nearly 780,000 tourists, up more than 35 per cent, with revenue of around VND 1.667 trillion (about USD 68 million). On the fourth day of Tet alone, the Fansipan site welcomed a record 14,000 visitors.
By contrast, central destinations such as Thanh Hoa and Nghe An saw more modest growth. Thanh Hoa welcomed an estimated 690,000 visitors, generating over VND 600 billion (about USD 25 million), while Nghe An received around 367,000 visitors with revenue of VND 505 billion (about USD 21 million). Both provinces recorded increases of 5–6 per cent year on year.
Experts said Tet travel trends are shifting towards personalised experiences, deeper engagement with local culture and longer stays rather than short multi-destination trips.
