Visitors at Hoan Kiem Lake in Hanoi. Photo by Dantri/Dtinews
According to the municipal Department of Tourism, the city received 2.5 million visitors in November alone, up 14.7 per cent from the same period in 2024. Foreign arrivals reached 851,100, up 25 per cent, while domestic tourists totalled 1.65 million, up 10 per cent. November tourism revenue was estimated at VND 11.36 trillion, up 18.4 per cent.
Hanoi’s strong tourism performance was supported by refreshed products, services and events. Year-end tourism remains vibrant thanks to festivals, cultural experiences and broad promotional campaigns.
Hotel demand also climbed. In November, the city’s room occupancy rate reached 73.4 per cent, 6.3 percentage points higher than a year earlier. Hanoi now has 3,761 accommodation facilities offering more than 71,000 rooms, including 65 hotels and serviced apartments rated from one to five stars. A network of 58 accredited dining, shopping, entertainment and wellness providers continues to meet visitor demand.
The city maintains a large tourism workforce, with about 1,921 international travel companies, 591 domestic firms, 6,898 international tour guides and 2,620 domestic guides, ensuring service capacity during the peak season.
Destination development continued across multiple localities. In November, the Department of Tourism chaired a conference on tourism development in Phuc Loc commune and organised survey programmes in Phu Dong and Thu Lam to connect travel agencies with peri-urban sites. Hanoi also joined a tourism promotion delegation to Mekong Delta provinces from November 4 to 7 to strengthen regional links.
Hanoi’s cultural visibility was further reinforced through participation in the 2025 International Craft Village Conservation and Development Festival at Thang Long Imperial Citadel, where traditional crafts and cultural identity were showcased.
Promotion and communications were intensified, with 75 articles and media features on tourism activities, including strong coverage of the Hanoi Ao Dai Tourism Festival 2025 and the third Hanoi Autumn Festival. Mass ao dai performances, City Bus parades and cultural showcases attracted public attention and helped shape Hanoi’s tourism image for the month.
New products were promoted, including ethnic cultural experiences, the Ngoc Son Temple night tour, Ba Vi wild sunflower season, the chrysanthemum road and emerging check-in sites in Dan Phuong. International media coverage of Hanoi also expanded, further enhancing the capital’s visibility in global markets.
