To support this effort, the Sports Authority of Thailand (SAT) and the Ministry of Commerce have launched the “Taste, Shop, Cheer” programme at all competition sites, offering selected local foods and products to showcase Thailand’s soft power and high-quality goods to the ASEAN community, deputy spokesperson for the Prime Minister’s Office Airin Phanrit said on December 5.
The initiative aims to bolster local entrepreneurs and promote OTOP (One Tambon One Product) goods, spanning both food and consumer products.
The logo and mascot of the 33rd SEA Games in Thailand (Photo of the organisers)
Airin noted that many businesses have been mobilised to serve domestic and international spectators. At present, more than 30 booths have been set up around the Indoor Stadium within the SAT complex in Hua Mak, Bangkok.
Similar local markets are being organised in co-host provinces, including Chonburi, Pathum Thani, Ratchaburi, and Nakhon Pathom, each promoting their most famous regional products.
Airin confirmed that this economic push will cover both the 33rd SEA Games and the subsequent 13th ASEAN Para Games, scheduled to run from January 20 to 26, 2026.
The deputy spokesperson said the Ministry of Tourism and Sports has ensured each venue can host all scheduled sporting events and accommodate spectators at full capacity.
The official also confirmed that all venues for the Games meet international standards and are fully ready for competition, with strict security measures also in place.
