Vietnam’s national brand was valued at US$235 billion by Brand Finance in 2018, ranked 43rd among the most valuable national brands worldwide and up two places compared to the previous year.
Delegates speaking at the forum (Photo: moit.gov.vn)
The result was attributed to the contribution of the Vietnam Value Programme and the government’s efforts to promote economic growth.
The information was mentioned at the Vietnam Brand Forum entitled “Vietnam National Brand Strategy” held by the Vietnam Trade Promotion Agency under the Ministry of Industry and Trade in Hanoi on April 17.
According to the delegates, through the Vietnam Value Programme, corporations and enterprises have been made aware of the important role of brands, which are the key to increasing the value of products and enterprises.
As many as 97 Vietnamese enterprises were recognised for having products with national brands in 2018, which reported total revenue of over VND920 trillion and export revenue of nearly US$6 billion in 2017.
The Vietnam Value Programme has been implementedsince 2003 with the aim of building and promoting the image of Vietnam as a country with high quality goods and services and enhancing the prestige andcompetitiveness of Vietnamese enterprises in both the domestic and international markets.
