Dinh Minh Tuan, Southern Regional Director of Batdongsan.com.vn, speaks at the "Vietnam Real Estate Market Outlook H1 2025” event in HCM City on July 22. (Photo: Courtesy of the organiser)
Organised on July 22 by property technology platform Batdongsan.com.vn, the event drew around 500 attendees, including investors, brokers, and real estate experts. Under the theme Reading the Rhythm, it offered updated market data and analysis to help stakeholders navigate shifting dynamics.
Dinh Minh Tuan, Southern Regional Director of Batdongsan.com.vn, noted that the share of northern buyers searching for HCM City properties surged from 44 per cent in Q2 2024 to 61 per cent in Q2 2025. The rise coincided with Hanoi’s apartment prices overtaking those in HCM City, prompting northern investors to seek higher growth potential in the southern market.
With HCM City prices climbing, neighbouring provinces such as Binh Duong and Dong Nai have emerged as appealing alternatives. Binh Duong reported a rental yield of 4.1 per cent, and Dong Nai 4.4 per cent, both higher than HCM City’s 2.8 per cent.
Search interest in Binh Duong jumped by 46 per cent in the first half of 2025. Average apartment prices in Binh Duong and Dong Nai stood at VND 38 million (approximately USD 1,453) and VND 33 million per square metre, respectively, compared to VND 61 million per square metre in HCM City.
Speakers highlighted broader real estate shifts in H1 2025 amid macroeconomic challenges. Proactive government policies, including low interest rates and improved credit access, helped unlock capital and stimulate housing demand.
Nguyen Quoc Anh, Deputy General Director of Batdongsan.com.vn, cited Decree 151 and Directive 78 as critical in resolving long-standing legal bottlenecks and restoring investor confidence.
Meanwhile, the ongoing provincial mergers are reshaping economic geography. The merger of HCM City, Binh Duong, and Ba Ria-Vung Tau has created a multi-core metropolitan area. Each province plays a defined role. HCM City serves as the finance and services centre, Binh Duong as an industrial and tech hub, and Ba Ria-Vung Tau as a logistics and seaport gateway.
Post-merger, the HCM City property market recorded strong growth. Search interest in both the new and former HCM City rose by 6 per cent. In contrast, Hanoi saw a 16 per cent drop.
Apartments have emerged as the top-performing segment, accounting for 29 per cent of total searches in Q2, followed by land plots (28 per cent) and private homes (22 per cent).
A broker survey revealed that 64 per cent said end-users made up over 40 per cent of transactions, while 57 per cent observed that more than 40 per cent of buyers planned to rent out their properties. Just 46 per cent of brokers said short-term investors accounted for more than 20 per cent of their clientele. This is seen as a sign of declining speculation and a healthier, more stable market.
Apartment searches in the new and former HCM City areas rose by 11 per cent and 9 per cent, respectively, from April to June. Listings also increased by 12 per cent, showing that supply is beginning to match demand.
Tuan concluded that growing investor interest stems from decentralised population strategies, revised zoning, and the development of satellite service hubs. These foundational factors support sustained long-term investment.
