HCM City’s tourism sector is stepping up recruitment, offering close to 5,000 job opportunities at the 2026 tourism job exchange held on April 3, which brought together 84 enterprises conducting both in-person and online hiring.
Organisers said 39 tourism businesses directly recruited for around 2,200 positions at the event, while another 45 companies carried out online recruitment for more than 2,600 vacancies. The strong demand reflects the industry’s accelerating recovery and expansion.
Nguyen Van Hanh Thuc, director of the city’s employment service centre, said recruitment needs span a wide range of tourism segments, from travel services to accommodation. The hospitality sector accounted for the largest share of vacancies, including roles such as chefs, service staff, receptionists, customer service personnel, restaurant managers and food and beverage specialists.
Major hotel brands participating included Saigon Riverside Hotel Joint Venture Company, Huong Sen Hotel, Que Huong Liberty and New World Saigon Hotel.
The event also drew leading travel operators such as Saigontourist, Vietravel and Suoi Tien Tourist Area. Several companies announced large-scale hiring plans. Vietnam Airlines Labour Supply JSC (ALSUCO) is seeking 150 flight attendants, while Concentrix Services Vietnam Co., Ltd. is recruiting 200 customer service staff for tourism-related applications and 100 employees for airline ticketing support. Saigon Star JSC plans to hire 50 tour guides.
Ngo Ngoc Van Nhi, a representative of ALSUCO, said successful candidates will work for Vietnam Airlines and partner carriers, including EVA Air and China Airlines. Recruits will undergo a three-month training programme in Taiwan (China), receiving a monthly allowance of USD 500 along with fully covered accommodation, meals and airfare before signing a three-year contract. Starting salaries are expected to range from VND 40 million to VND 50 million per month (about USD 1,600 to USD 2,000).
Bui Thi Hieu, deputy director of the HCM City department of tourism, said the job exchange has been held annually since 2023 to reconnect labour supply and demand following market disruptions. The programme has since developed into an effective recruitment platform, helping businesses access qualified workers while expanding opportunities for job seekers.
In 2026, participation rose by more than 30 per cent compared with the previous year, with a wider range of roles and increasingly competitive pay packages. Beyond addressing immediate labour shortages, the initiative now focuses on improving workforce quality, professionalism and long-term sustainability across the tourism sector.
As the city’s tourism industry enters a new phase marked by higher service standards, stronger competitiveness and deeper international integration, officials said human resources are becoming a decisive factor in ensuring sustainable growth.
