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Firm fined for controversial Hanoi metro advert

A company has been fined VND137 million (USD5,956) for an advertisement featuring shirtless men on Hanoi’s newly-run Cat Linh-Ha Dong metro route.

A company has been fined VND137 million (USD5,956) for an advertisement featuring shirtless men on Hanoi’s newly-run Cat Linh-Ha Dong metro route.

The models were photoed on a Cat Linh-Ha Dong train. The photo has been widely shared on social networks.

Firm fined for controversial Hanoi metro advert - 1
 

The shirtless men on Hanoi’s newly-run Cat Linh-Ha Dong


The photo has then received strong criticism from the public.

According to a representative from the Hanoi Metro Company, the men got on the train at a station on Belt Road 3 in Santa Claus costumes. But just a short time later, they took off their shirts and carried advertising boards in the photoshoot.

The company in Hanoi’s Dong Da District specialises in selling mattresses, blankets and pillows.

An electronics store in Hanoi was previously fined VND40 million for using young women in bikinis to welcome visitors and introduce air-conditioning products.

Cat Linh-Ha Dong metro line has become operational since November 6. It is the first metro route in the city.

Source: dtinews.vn
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