Under the partnership, a new "Must-Try Khanh Hoa" feature on the Grab app will showcase attractions, local experiences and restaurants selected and regularly updated by the provincial tourism authority.
The feature will allow visitors to search for destinations, navigate to sites, book rides, order food and reserve tables through a single platform. Promotional offers will also be introduced to encourage travellers to explore local attractions.
The two sides will also curate lists of must-try local dishes and signature restaurants, while helping local businesses expand their digital presence and reach more visitors.
Thai Thi Le Hang, director of Khanh Hoa's Department of Culture, Sports and Tourism, said the partnership formed part of the province's digital transformation strategy, aiming to improve visitor experiences and strengthen the destination's competitiveness.
The initiative comes as Khanh Hoa's tourism sector continues to expand, with the province welcoming about 12 million visitors this year, including more than 4.6 million international arrivals, generating over VND 42 trillion (USD 1.6 billion) in tourism revenue
The 2026 Khanh Hoa Sea Festival, scheduled for July 17-19, will feature more than 40 cultural, sporting and tourism events and is expected to attract 600,000 to 800,000 visitors, providing a further boost to the summer tourism season.
