Located at the foot of Rua Mountain in Hien An 2 Hamlet, Vinh Loc Commune, the beach is known for its unspoilt scenery and clear summer waters that attract visitors and photographers.
The area is also home to the Linh Thai Cham Tower complex, built in the 11th-12th century and recognised as a National Treasure in 2020.
Vinh Loc Commune chairman Nguyen Ngoc Dung said more than 4 km of coastline had been heavily eroded, with seawater eating 5-7 metres inland and, in some places, more than 10 metres.
At Ham Rong Beach, all local food and beverage businesses have suffered significant damage.
In Village 4, coastal encroachment has threatened 175 households along with farmland and infrastructure.
Among the worst hit is the Ham Rong Restaurant. Owner Hoang Trong Quang said the shoreline had once been far from the eateries, but after Storm Kalmaegi, high tides and strong waves swept inland, carrying away structures and belongings.
Rows of landscape trees and protective forest have been uprooted and buried under sand.
Storm Kalmaegi and recent floods caused another 800 metres of coastline to collapse, pushing the sea more than 10 metres inland.
Large waves continue to batter Vinh Loc’s coastline, posing ongoing risks to infrastructure and residents’ livelihoods.
Local authorities have called on Hue City to allocate emergency funding for erosion control and to build permanent sea defences to protect communities and restore economic activity at Ham Rong Beach.
