Miss Grand International 2021 Nguyen Thuc Thuy Tien
"Regarding recent developments concerning Miss Grand International 2021 Nguyen Thuc Thuy Tien, Sen Vang officially announces the termination of the contract with her as of May 20, by agreed terms and applicable laws," the company stated.
Sen Vang emphasised that all business activities, profit-sharing agreements, or equity investments involving Thuy Tien and third parties were conducted in her capacity. The company did not participate in, represent, or benefit economically from these transactions.
"Terminating the contract is a mandatory legal procedure based on current circumstances. The company stressed that it does not represent a personal stance nor negate Thuy Tien's past contributions," the company stressed.
The company further noted that Thuy Tien has been active in various cultural and social activities since winning the Miss Grand International 2021 title. Her contributions are recognised and appreciated, and Sen Vang called on the public and partners to view the situation objectively and with goodwill.
Thuy Tien had long maintained a collaborative relationship with Sen Vang. Since being crowned Miss Grand International, she has become a sought-after celebrity, representing numerous major brands in fashion and cosmetics.
However, she has been absent from entertainment activities since the controversies. She was notably absent from a recent major Miss Grand Vietnam event that featured the attendance of several other beauty queens.
On May 19, the Ministry of Public Security issued an arrest warrant. It formally charged Nguyen Thuc Thuy Tien with fraud concerning a counterfeit goods case involving Chi Em Rot Group Joint Stock Company and Asia Life Joint Stock Company.
According to investigators, the Kera vegetable supplement product was a joint venture between Thuy Tien and Chi Em Rot Group shareholders. Thuy Tien reportedly held a 30 percent profit share based on her capital contribution, with the remaining 70 percent held by other shareholders.
Nguyen Thuc Thuy Tien during a livestream session to sell Kera candy alongside partners Nguyen Thi Thai Hang and Pham Quang Linh. Both Hang and Linh are arrested in early April on similar charges.
In late February, as online debate surfaced regarding the product's fibre content, Thuy Tien sought to formalise a marketing contract to distance herself from the company's ownership, effectively removing her status as a shareholder.
Authorities determined that Chi Em Rot sold over 135,000 boxes of Kera, generating nearly VND 18 billion (approximately USD 705,000) in revenue. Thuy Tien allegedly received nearly VND 7 billion (approximately USD 275,000) in commission.
On April 4, the Ministry of Public Security launched a criminal investigation into counterfeit goods involving Asia Life and Chi Em Rot in Ho Chi Minh City and Dak Lak Province.
Key individuals arrested and charged include Nguyen Phong, Chairman of Asia Life; Le Tuan Linh, Director and legal representative of Chi Em Rot; and Le Thanh Cong, a Chi Em Rot board member.
Thuy Tien's partners Nguyen Thi Thai Hang, widely known as Hang Du Muc, and Pham Quang Linh, known online as Quang Linh Vlog, were both arrested in early April on fraud charges.
