Hanoi welcomed over 600,000 foreign visitors in October, up 16 per cent against October last year, according to the city’s Department of Tourism.
More than 5.3 million international tourists visited the capital in the first ten months of the year, a year-on-year increase of 10.8 per cent. The number of domestic visitors was 18.5 million, up 9.3 per cent, while total revenue from tourism stood at VND 88.1 trillion ($3.8 billion).
The number of visitors to Hanoi has risen by an average of 10.2 per cent in the four years since 2016, with some 2 million more coming each year, contributing over 30 per cent of all visitors to the country, according to the department.
Hanoi spent $1 million on promoting its beauty and tourism on CNN in 2017 and 2018, both of which improved awareness about the capital and attracted more visitors. Fifteen short video clips about Hanoi are being broadcast on CNN this year, presenting its different beauty to the world.
It will continue with programs and activities to promote tourism in the two last months of the year, such as applying more information technology in tourism management, welcoming European tourism delegations to survey products and services in Hanoi, Ninh Binh, and Quang Ninh in November, opening up training courses to improve professionalism and management among tour guides and officials at State-owned travel companies, building an identity logo for Hanoi’s trade villages, intensifying marketing campaigns to promote the capital’s tourism, and securing people’s votes in international awards.
Hanoi targets welcoming 28.95 million visitors this year, a year-on-year increase of 10.1 per cent, including 7 million international visitors, up 17 per cent. It expects to see overnight stays by 21.92 million domestic visitors and 4.93 million by international visitors, an increase of 8 per cent in both compared to 2018. Total revenue is targeted at VND103.807 trillion ($4.46 billion), an increase of 34 per cent against 2018.
