The HCM City Department of Industry and Trade announced that as part of the Shopping Season 2025, the City Sale branded promotion will be held from August 28 to September 7 at key venues, including Ben Thanh Metro Station, Diamond Plaza, SC VivoCity, and Vincom Mega Mall Thao Dien.
This marks the first time the underground shopping space of Metro Line 1 has been used for commercial activities, directly linking to a modern shopping centre and promising a new experience for both residents and visitors.
The event is expected to attract over 500 domestic and international brands, offering discounts of up to 80 per cent across cosmetics, fashion, accessories, perfumes, and household goods. Top names include Gucci, Burberry, Versace, Nike, Adidas, Puma, L'Oréal, Whoo, Ohui, CNP, Casio, Citizen, and Furla.
The programme also encourages cashless payments, with banks and payment providers offering cashback and QR code or e-wallet discounts.
Shopping Season 2025 is intended to help to boost consumer demand, support business growth, and make a positive contribution to the city’s socio-economic development goals.
