Many people in Hanoi have been rushing to buy gold today, February 17, on what is the God of Wealth Day – the tenth day of the Lunar New Year, as they believe it provides good luck in the new lunar year.
At a gold shop on Cau Giay Street
The belief is that when the God of Wealth returns to heaven, he brings good luck and prosperity throughout the year. The habit has become popular in the northern region only over the last three years, while it has been commonly observed in the south for a long time.
Despite the cold weather, many people queued in long lines in front of gold shops in Hanoi, particularly on Tran Nhan Tong Street.
Major gold companies offer a variety of different products, including gold sheets with the image of the monkey or the 12 animals of the lunar zodiac. They have also offered attractive promotions such as giving the first customers New Year gifts.
Customers have queued in front of a gold shop on Phan Dinh Phung Street since 5 a.m this morning
At a gold shop on Tran Nhan Tong Street
Staff of the gold shops instructing customers
