The 39 percent positive outlook reading was higher than the 34% in the last quarter of 2012 but lower than both the 50% in 2012’s first quarter and the regional average of 61%.
Around one third (33%) of online customers said this December will be conducive to furniture purchase, up 4% on Q4, 2012 and 7% on Q1, 2012.
Other consumer demands also rose slightly compared to Q4, 2012, including house decorations (up 3%), technology products (1%), and clothes (3%). The number of people who plan to invest in securities jumped a significant 5%.
Saving remains the dominant Vietnamese consumer trend. As many as 71% of those surveyed reported planning monthly savings after essential expenses.
Vietnamese consumers were mostly concerned about economic performance, job security, health, the cost of living, and rising food prices.
