According to data from global website analytics provider Similarweb, vietnam.travel attracted 367,050 visits worldwide in October, up 19.4 per cent month on month.
In Southeast Asia, Thailand's tourism website, tourismthailand.org, recorded 338,308 visits, down 20.02 per cent. Singapore's visitsingapore.com ranked first in the region with 423,953 visits, an increase of 5.57 per cent.
The figures highlight the growing appeal of vietnam.travel among international users and reinforce the importance of digital platforms in promoting Vietnam as a tourism destination to overseas markets.
According to the Vietnam National Authority of Tourism, the website is being comprehensively upgraded in terms of content, design and technology. The aim is to transform it from a platform primarily showcasing destinations into an interactive hub that connects with and supports travellers throughout their journeys.
One of the most significant changes is the expansion from an English-focused website to 11 languages: English, Japanese, Chinese, Korean, French, German, Russian, Spanish, Portuguese, Hindi and Thai.
Its content is also being diversified through photographs, videos and multimedia presentations, highlighting Vietnam's natural landscapes, culture, heritage, coastlines, cuisine, resorts and distinctive travel experiences.
A key feature of the upgrade is the integration of promotional information with practical tourism services. In the coming period, visitors will be able to search for tours, flights, hotels, resort services, eSIMs, sightseeing and entertainment tickets, golf courses and transport.
Users will also be able to select services, submit booking requests and make online payments through integrated service connections. Additional features covering local specialities, tour guides and travel assistance are also being developed to expand the platform's service ecosystem.
Artificial intelligence (AI) will play a particularly important role in improving visitor support and personalising the travel experience.
Travellers will be able to use real-time conversational translation tools, search for information, receive advice and itinerary recommendations, and find services suited to their needs. The platform will also help users verify information before submitting booking requests.
Under this strategy, vietnam.travel is expected to evolve beyond an information channel into a bridge connecting international travellers with Vietnamese destinations, businesses and tourism service providers.
The platform aims to support visitors throughout the entire travel process, from researching destinations and selecting services to booking and organising trips. At the same time, it will provide local authorities and businesses with an additional channel to promote their products and reach international customers directly.
