Mui Ne beach in the south-central province of Binh Thuan attracts international tourists. (Photo: VNA)
The tourism and hospitality sectors continued to thrive, with accommodation and food service revenues estimated at VND 624.4 trillion (approximately USD 23.68 billion), a 14.8 per cent increase from 2024. Danang recorded the highest growth at 18.1 per cent, followed by Ho Chi Minh City at 18 per cent, Can Tho at 14.2 per cent, Haiphong at 12 per cent, and Hanoi at 11.9 per cent.
Travel agencies’ revenue reached VND 69.6 trillion, up 20.5 per cent, boosted by new tourism products, favourable visa policies, and nationwide promotional programmes.
Air travel dominated, accounting for 85.2 per cent of arrivals, equivalent to 13.1 million visitors, up 21.9 per cent. Land entries reached 2.1 million, up 19.4 per cent, while sea arrivals rose 15.1 per cent to 190,600.
Asia remained Vietnam’s largest source market with 12.24 million visitors, followed by Europe with 1.9 million, the Americas nearly 800,000, Australia 445,000, and Africa 40,700. The top five markets were China, the Republic of Korea, Taiwan (China), the United States, and Japan. Notable surges were seen in arrivals from Russia (273 per cent), the Philippines (192.2 per cent), Cambodia (150.4 per cent), Poland (146 per cent), and India (142 per cent).
Deputy Director of the Vietnam National Authority of Tourism Pham Van Thuy said that to meet the goal of 25 million international visitors this year, Vietnam must diversify its offerings, from cuisine and culture to beaches and climate.
With the peak season running from October to April, the VNAT is intensifying promotional campaigns with local authorities, businesses, and embassies in key markets, while positioning the country as a safe, attractive destination for global travellers.
