The initiative is being implemented at 10 tourist sites, accommodation facilities and restaurants, including in Dalat, the province’s main tourism hub.
Nguyen Van Loc, director of the Lam Dong Provincial Department of Culture, Sports and Tourism, said the programme strengthens enforcement of tobacco control regulations while raising awareness among residents, businesses and visitors about the benefits of a clean environment.
Measures include installing no-smoking signs, designating smoke-free zones and enhancing communication on the health risks associated with tobacco use.
Public outreach is also being expanded through media, social networks and printed materials, particularly during campaigns marking World No Tobacco Day on May 31 and National No Tobacco Week from May 25 to 31.
MerPerle Dalat Hotel has already adopted the model and received positive feedback from guests. In 2025, it was recognised as a leading smoke-free accommodation facility by the Ministry of Culture, Sports and Tourism in collaboration with the tobacco harm prevention fund.
A hotel representative said the initiative has improved service quality and made the property more appealing to international visitors and families with young children.
Vo Thanh Huy, deputy director of the department, said smoke-free tourism is not only about regulation but also about changing public awareness and habits to build a more civilised tourism culture.
As global travel trends shift towards greener models, smoke-free destinations are increasingly seen as a competitive advantage, particularly for leisure and wellness tourism.
Authorities plan to expand the model in the coming years, encouraging broader participation from businesses to develop a greener, safer tourism ecosystem and enhance the province’s image.
