Traditional and retro-inspired photo studios have merged to become popular spots in Hanoi for young visitors and those drawn to nostalgia.
Located on Hoi Vu Street, a 100-year-old house has been transformed into a photo space steeped in traditional charm. Moss-covered roof tiles carved wooden doors, and weathered lime walls feature the distinctive atmosphere of early 20th-century Hanoi architecture.
Visitors can dress in meticulously recreated Vietnamese attire crafted from historical references, including traditional headwraps, silk sashes, and delicate hairpins.
The studio refreshes its wardrobe every 15 days to keep the experience new for visitors. Outfit details are shared on social media and posted by the dressing area, making it easy for guests to select their suitable style.
Traditional costume rentals start at VND 20,000 (USD 0.80), and photo sessions are priced around VND 70,000.
The studio is divided into three photo rooms, each with a distinct style and colour tone. They are named after Hanoi’s Old Quarter streets, Hang Dao, Hang Giay and Hang Tre.
Nguyen Thi Thuy Vy, born in 1997, said most photo booths today follow modern, Korean-inspired trends, while the richness of Vietnamese culture remains unexplored.
“I wanted to create a space where young people can enjoy photography while reconnecting with the past through distinctly Vietnamese elements. I wanted to offer young people a place to enjoy photography while glimpsing the past through touches of Vietnamese culture, ”Vy said.
A photo studio on Au Trieu Street offers visitors a completely different experience. It features retro tones and a space designed to resemble a vintage film set. Guests can choose between a sleek monochrome room and a film-inspired space with warm lighting and minimalist design.
Huong Ly was drawn to the studio’s signature colour tones and retro décor, inspired by design trends from the 1950s to the 1980s. Its nostalgic vibe has made it a popular weekend spot for her and many young people.
