A woman poses for a photo in front of the Ho Chi Minh Mausoleum in Hanoi.
According to the Hanoi Department of Tourism, total tourism revenue during the holiday reached VND 4,500 billion (approximately USD 177 million), double last year’s amount. Average hotel occupancy in the city stood at 83 per cent, with more than 80,000 international arrivals, up 35 per cent year-on-year.
Popular attractions also saw sharp increases in footfall. The Thang Long Imperial Citadel welcomed around 33,000 visitors, the Hanoi Zoo 33,000, Hoa Lo Prison 26,420, and the Temple of Literature 18,000.
This year’s holiday coincided with celebrations of the 80th anniversary of the August Revolution and National Day, featuring cultural events, art performances, and entertainment activities that boosted demand for tourism. The military parade and mass march in Hanoi on September 2 drew nationwide attention, further driving visitor numbers.
Thousands of visitors line the central streets in Hanoi to watch the grand parade on September 2.
The surge in arrivals pushed hotel occupancy to its highest levels. Many three to five-star hotels, including Novotel Thai Ha, Novotel Suites, Lacasa Hanoi, Bao Son, and Grand Mercure, reached 100 per cent occupancy on September 1. Average occupancy across hotels and serviced apartments was 83 per cent, nearly 23 percentage points higher than last year.
Ho Chi Minh City ranked second nationwide, attracting nearly 1.5 million visitors, 1.5 times higher than in 2024, with tourism revenue exceeding VND 4,100 billion (approximately USD 161 million), double last year’s. The southern hub is now preparing to host the International Travel Expo (ITE HCMC 2025), expected to further boost its profile as a dynamic, safe, and attractive destination.
Tourists in HCM City
Danang also reported strong growth, welcoming over 620,000 visitors, up 24 per cent year-on-year, with tourism revenue of VND 2,200 billion (approximately USD 86 million), a 28 per cent increase.
