The contest provides a creative platform for individuals to share unique stories about Vietnam as a contribution to building the nation’s image as a safe, friendly, and attractive destination. It also aligns with the tourism sector’s digital transformation strategy, leveraging technology, social media, and short-form video platforms.
Tran Hoang Nam, Chairman of the Tourism Development Support Fund, highlighted that the contest aims to promote Vietnam as a high-quality, sustainable destination with stunning landscapes, distinctive culture, and well-developed tourism services. The initiative combines modern promotional methods, community creativity, and state and social resources to enhance the national tourism brand and video database in support of nationwide campaigns.
TikTok Vietnam representatives and the contest organizers sign media partnership to support the “Impressive Vietnam Tourism” 2025 video contest
The contest is open to all Vietnamese citizens, whether in the country or abroad, foreigners residing in Vietnam, and organisations operating locally. Each participant or group may submit up to five entries, which must be either short videos (up to 60 seconds) or long videos (up to five minutes).
Entries are encouraged to focus on key themes in line with national tourism development priorities, including cultural heritage, new tourism products, green tourism, responsible tourism, wellness, golf, and MICE tourism. These themes follow the Tourism System Master Plan for 2021–2030, with a vision to 2045, and the Vietnam Tourism Marketing Strategy to 2030.
Submissions are open from August 15 to November 15, with the results and award ceremony scheduled for December.
