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New Zealand launches Made With Care campaign at Motte Mart
  • | VOV | June 26, 2022 06:00 PM
The New Zealand Trade and Enterprise (NZTE) on June 26 launched its retail campaign Made With Care at Lotte Mart in Vietnam to bring high-quality food and beverage (F&B) products to Vietnamese consumers.

Lotte is one of the five supermarket chains in Vietnam that the NZTE is deploying its retail campaign until July 31 to introduce safe, tasty, premium quality, nutritious, and ethical products to local consumers. The other four retailers are AEON, Winmart, BRG, and MM Mega Market.


NZTE trade commissioner and consul-general to Vietnam, Joe Nelson, speaks at the launch of Made With Care at Lotte Mart. (Photo: congthuong.,vn).

“As part of our ongoing commitment to the local market, we are delighted to have the support of these premium retailers to bring New Zealand's F&B products to Vietnamese consumers,” said the NZTE's trade commissioner and consul-general to Vietnam, Joe Nelson.

“Through this collaboration, we want to continue to raise awareness of the goodness of our F&B and fulfil the desires of Vietnamese consumers as they look to consume from established brands.”

New Zealand's Ambassador to Vietnam Tredene Dobson stated, “New Zealand is proud to have become a trusted partner for Vietnam across a wide range of sectors where our country excels – in particular food and beverage. I love hearing stories of Vietnamese enjoying New Zealand’s world-famous dairy products, and increasingly our wine, fruit, and even lamb.”

“New Zealand and Vietnam aspire to reach Ú$2 billion in two-way trade by 2024. We are well on track to achieving this target,” said the ambassador.

Two-way trade between Vietnam and New Zealand hit US$1.56 billion last year, a year-on-year rise of 14%. By December 2021 Vietnam was New Zealand’s 15th largest trading partner.

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