The launch ceremony of the “ThinkB4UClick” programme in Hanoi on October 27 (Photo: baoquocte.vn)
The International Organisation for Migration (IOM) and the Embassy of Canada in Vietnam launched the “ThinkB4UClick” programme in Hanoi on October 27, aiming to equip young Vietnamese with the knowledge and digital skills needed to prevent human trafficking and strengthen online resilience.
Speaking at the launch, Kendra Rinas, Chief of Mission of IOM in Vietnam, said that with 22 million young Vietnamese regularly online, developing critical thinking and self-protection skills is one of the most effective ways to prevent labour exploitation.
Canadian Ambassador to Vietnam Jim Nickel shared that digital literacy is no longer a privilege but a shield. With more than half of human trafficking cases now taking place online, empowering young people to “think before you click” could mean the difference between safety and exploitation, he said.
Nearly 300 participants, including students, digital experts, and members of the IOM youth network, joined the training both in person and virtually. The programme featured data-driven analyses, real-world case studies, and social media campaign design sessions, while encouraging participants to use technology and social media to raise awareness of trafficking tactics.
Following the training, young participants will roll out digital awareness campaigns across platforms such as Facebook, TikTok, Zalo, and Instagram. These initiatives aim to produce relatable, accessible content that warns against online scams, promotes safe migration, and fosters responsible digital citizenship among Vietnamese youth.
