A bowl of pho ga (chicken pho) is served in Poland during Pho week in Europe. Photo courtesy of WelovePho Poland
The culinary event features over 230 restaurants, eateries, and culinary businesses, working together in promoting pho and Vietnamese cuisine both on social media and at their business locations.
Those taking part are from 21 European countries, Japan and Vietnam. This marks the first time a Vietnamese culinary promotion campaign has achieved such widespread scale across the continent.
Since its launch, Pho Week has received attention and support from many Vietnamese diplomatic agencies in Europe, the companionship of media organisations and community associations and the enthusiastic response from a large number of restaurants, businesses, and individuals who love pho.
Vietnamese representative agencies in many countries have actively shared information and connected with the local community, contributing to enhancing communication effectiveness and expanding the event’s influence.
Europe Pho Week is the initiative of We Love Pho-a non-profit association established in Brussels in 2025, with the goal of promoting pho as a symbol of Vietnamese culinary culture in Europe. The programme is also an activity responding to the annual Pho Day on December 12, initiated by the Tuoi Tre (Youth) newspaper in 2017.
Unlike traditional festivals concentrated in one location, Pho Week is organised under a decentralised model. Activities do not take place on a fixed stage or square but simultaneously at the business premises of the participating units.
Each restaurant and business will independently design promotional activities suitable for its conditions and unique style, creating diversity and flexibility for the programme.
A diner enjoys pho at a restaurant in Poland during Pho Week in Europe. Photo courtesy of Manh Hung Nguyen
With its large scale and flexible organisation, Europe Pho Week 2025 is expected to become an annual event, contributing to the wider promotion of Vietnamese cuisine and culture in Europe.
The event not only honours pho, the culinary symbol of the Vietnamese people, but also creates opportunities to connect the community, foster exchange and reinforce the image of a friendly and open Vietnam in the eyes of international friends.
From now until the end of December 15, 2025, We Love Pho will continuously update information about Pho Week in Europe 2025 on the website yes.welovepho.org.
