The fair is part of Lang Son's trade promotion programme for 2026, organised under the direction of the provincial People's Committee. It is held on a biennial rotating basis between Lang Son, Vietnam, and Pingxiang, Guangxi, China.
The event provides an effective platform for domestic and international businesses to strengthen cooperation, expand trade, seek partners, sign commercial contracts and establish joint ventures to broaden markets for their products, particularly in China.
It also aims to promote Lang Son's tourism potential and showcase the province's diverse and distinctive tourism products to domestic and international visitors, alongside attractions from other provinces.
The fair is expected to bring together more than 100 organisations and businesses from Vietnam and abroad, with over 240 exhibition booths.
Exhibition areas will showcase socio-economic achievements, cultural heritage, the Lang Son UNESCO Global Geopark and the province's signature products. Other sections will feature tourism promotion organisations, travel agencies and tourism businesses from inside and outside the province, as well as logistics companies, financial institutions and banks.
A series of events will also take place alongside the fair, including a conference to promote the province's tourism potential, scheduled for November 27, and a seminar on cross-border e-commerce development and trade connections in 2026, scheduled for November 29.
The programme will also feature promotional activities, livestreaming and trade promotion on digital platforms, as well as tours and surveys of several tourist attractions in Tam Thanh, Dong Kinh, Ky Lua and Luong Van Tri wards.
The event is running until December 3.
