Held at the Saigon Exhibition and Convention Centre (SECC) under the theme "Vibrant Connections, Global Destination", the event will bring together tourism representatives from 34 provinces and cities.
It will also attract buyers from more than 40 countries and territories, around 600 international delegates, 50 high-level delegations and 60 international media organisations. Organisers expect about 30,000 visitors.
The exhibition will feature tourism promotion agencies, travel companies, hotels, airlines, transport operators and travel technology firms.
The hosted buyer programme will include major international travel companies such as TUI Group, DERTOUR, American Express Global Business Travel, Flight Centre Travel Group, Thomas Cook and Trip.com Group.
Alongside business matching sessions, the expo will host networking events, destination familiarisation trips and three Mekong subregional tourism ministers' meetings to discuss regional cooperation, destination connectivity and sustainable tourism.
Industry forums on August 27-28 will focus on topics including artificial intelligence, MICE tourism, medical tourism, destination branding and travel technology start-ups.
