The programme, launched on Thursday at Son Tra Night Market, features 50 booths showcasing Ngoc Linh ginseng, medicinal herbs and processed products from businesses, cooperatives and producers.
Visitors can explore themed exhibition areas, join product demonstrations, learn how to distinguish genuine Ngoc Linh ginseng from counterfeits and find information on tours to ginseng-growing areas.
The event also includes business networking activities, digital product promotion and presentations on production processes, product traceability and quality standards.
City authorities said the programme will be held monthly to promote Vietnamese medicinal herbs, strengthen links between tourism and commerce, and establish Danang as a destination for Ngoc Linh ginseng experiences.
The inaugural event also features traditional performances, including gong music, xoang dance and a documentary introducing Ngoc Linh ginseng.
Ngoc Linh ginseng (Panax vietnamensis) is an endemic Vietnamese medicinal plant known for its high natural saponin content and other bioactive compounds. It is mainly cultivated in the Ngoc Linh mountain range, including several communes in Danang.
