As the global halal tourism market expands rapidly, Danang is well placed to tap this high-potential segment by building a friendly, inclusive and internationally compliant destination for Muslim travellers.
Developing a halal-friendly tourism ecosystem is expected to help the central coastal city diversify its visitor base and enhance competitiveness, while reinforcing its image as a safe, civilised destination that respects cultural diversity and promotes international integration.
In 2025, Danang welcomed more than 17.3 million overnight visitors, up 15 per cent year on year. International arrivals exceeded 7.6 million, up 2 per cent, while domestic visitors reached nearly 9.7 million, an increase of 8 per cent.
Tourism revenue from accommodation, dining and travel services was estimated at around VND 60 trillion (USD 2.31 billion), up more than 21 per cent, continuing to serve as a key pillar of the city’s economy.
The city has prioritised attracting high-spending, long-stay travellers from key markets such as northeast Asia, southeast Asia, India, Australia and Europe, while expanding into emerging markets including India, the Middle East and the US. Efforts are also under way to restore and launch new direct and charter flights from these markets.
In 2025 alone, Danang rolled out targeted promotion campaigns to attract Muslim travellers from Indonesia, Malaysia, CIS countries and the Middle East, welcoming more than 617,000 visitors from these markets, supported by newly opened direct and charter air routes.
The national scheme on strengthening international cooperation to develop Vietnam’s halal industry to 2030, approved by the prime minister in February 2023, has provided strong policy impetus for the formation of a halal ecosystem, with halal tourism identified as a priority sector.
Danang is steadily building its image as a Muslim-friendly destination by improving halal-standard food, services and experiences.
According to vice chairwoman of the municipal People’s Committee Nguyen Thi Anh Thi, the city is well prepared in terms of location, infrastructure, human resources and service quality to serve Muslim visitors and develop a halal tourism ecosystem, with the vision of turning Danang into a halal-friendly tourism destination.
The city currently has more than 800 dining establishments catering to Muslim guests, including nearly 40 halal and Indian restaurants, more than 10 of which are halal-certified. Many hotels and restaurants have adapted their menus for Middle Eastern and CIS travellers, offering halal, European-Asian and barbecue options.
Major tourism operators have taken the lead. Sun World Ba Na Hills has introduced a halal-certified restaurant and prayer rooms, while investing in staff training and multilingual materials to better serve Muslim guests. Furama Resort Danang has also built a separate halal kitchen system operating under strict standards and welcomed more than 5,000 Muslim visitors in 2025, reporting high satisfaction levels.
Industry experts view halal tourism as a sustainable growth driver that can help Danang balance its visitor structure and reduce reliance on traditional markets.
Tan Van Vuong, deputy director of the municipal Department of Culture, Sports and Tourism, said the city would continue market research, develop suitable products and implement its Muslim-friendly tourism plan for 2025-2030 in line with the national halal scheme, while ensuring safety, supporting businesses in meeting halal standards, expanding air connectivity, strengthening promotion and training human resources, and developing products tailored exclusively for Muslim tourists.
