The programme, running from August 21 to 25, was organised by the Danang Department of Culture, Sports and Tourism in cooperation with a leading online travel platform.
During the trip, the creators visited some of the city’s best-known cultural and natural attractions, including Hoi An Ancient Town, the My Son Sanctuary, Bay Mau coconut forest, the Marble Mountains, Linh Ung Pagoda and Ba Na Hills.
They also stayed at several hotels and resorts to gather material for content aimed at different audiences and tourism markets.
The 120 content creators taking part in the Danang tourism promotion programme.
The initiative is part of Danang’s efforts to attract content creators to promote the city to international travellers. It has so far received hundreds of applications from Vietnam and overseas markets, including the United States, Europe, Japan, Australia, South Korea and India.
TikTok, Facebook, Instagram and YouTube are among the main platforms used by participating creators to share their travel experiences.
Content creators visit the UNESCO World Heritage-listed My Son Sanctuary.
Through the programme, Danang hopes the creators will showcase its culture, cuisine, beaches, resorts, sports and local life, helping the city reach a wider international audience.
The programme is one of Danang’s largest tourism promotion initiatives involving international content creators in recent years, using digital platforms to bring authentic travel experiences and images of the destination to potential visitors.
