
Red poles on Dinh Thon Street
Dao Ngoc Nghiem, deputy head of Hanoi Urban Planning and Development Association, said architectural designs, green spaces, drainage system and advertising space must be carefully considered in order to create a model street.
"However, each street must have its own characteristic of its people," he said. "The authorities can design the space but they must gain approval from the locals or else it will strip the street of its uniqueness and cause displeasure among the locals."
Nghiem went on to say that if the authorities only focus on making the advertising space simpler, they may make the streets look discordant with the houses. The failure of identical signboards on Le Trong Tan Street should be a warning call.

Identical signboards on Le Trong Tan Street have been removed by local people
In 2016, many shop owners spoke out against a decision by the local authorities to force all the shops to have the same red or blue shop signs on Le Trong Tan Street as it was difficult for customers to recognise any specific brand. Not to mention that the identical signboards were also low in quality.
After two years, shop owners have replaced most of the signboards with their own ones to attract more customers.