A batch of nine tonnes of red lychees is scheduled to arrive in Australia on June 12, marking the first export of Vietnamese lychees to the country reported the Vietnamese trade office in Australia.
Vietnamese lychees to be promoted in Australia
Red lychee has good quality and is early ripening with a firm skin, so, it is suitable for being transported for a long distance.
The Vietnamese trade office in Australia will launch a promotion campaign on the two types of lychee based on their colour.
The Vietnamese trade office will invite potential importers, store owners and customers to test the newly imported fruit right after being exported to Australia. The agency will set up billboards in crowded areas to advertise fresh lychees. The advertisement will be implemented through Facebook. A contest aimed at introducing Vietnamese lychees has also been planned.
The trade office will pay attention to getting feedback from consumers to help develop a distribution network for the fruit in Australia.
The Vietnamese lychee marketing programme will be held in different localities in the coming time.
