Nguyen Khac Hieu from the Import-Export unit of the HCM City Department of Industry and Trade, said the annual programme previously lasted one month but this year city authorities have decided to extend the promotion campaign to three months to boost demand amid economic challenges.
Around 3,000 companies are participating in 7,000 sales promotions.
As part of the programme, there would be a ‘cashless payment month’ event, river tourism festival and super sales for fashion, cosmetics and jewellery products.
Travel agencies would be allowed to launch summer travel tours for students and their parents, who will be offered a discount voucher when shopping cashless at certain malls.
Thousands of products from fresh food to technology products, appliances and apparel at supermarket chain Saigon Coop will be offered with discounts of up to 60 percent.
Total retail sales of consumer goods and services nationwide in the first five months of this year increased by 12.6 percent year-on-year, according to the General Statistics Office.
