Buyers can find US directly imported fresh cherries and blueberries; beef; pork and poultry; and other consumer-oriented products including canned food, sauces, dry fruit, nuts, milk, cheese, ice cream and yogurt, soft drinks and wine, and beer and spirits at WinMart supermarkets this summer.
The marketing campaign is being rolled out at more than 1,000 Winmart supermarkets and groceries including 40 WinMart supermarkets, and 962 WinMart+ stores in Hanoi.
“US agricultural products including fresh apples, cherries, blueberries, oranges, pears, grapes; pork, chicken and beef; and food and beverages are becoming more popular in Vietnam thanks to their high quality, safety, availability, and diversity," said Ralph Bean, USDA Agricultural Counselor. Today, Vietnamese consumers can easily find an extensive variety of US food and beverages on shelves of all retail chains, including WinMart."
Speaking at the kick-off event for the American Summer Vibes campaign in Hanoi, Chargé d’Affaires Melissa Bishop from the US Embassy in Hanoi said that Vietnam is an important export market for US agricultural products.
"In 2022, US exports of consumer-oriented products to Vietnam reached over USD1 billion and are expected to grow along with Vietnam’s dynamic retail industry," he said. "The premium quality, consistent supply, and sustainable values of US food and beverages contribute tremendously to the growing bilateral trade relationship between the United States and Vietnam.”
