More than 70 tourism firms are offering discounts, bundled services and promotional packages under the slogan Lam Dong-Come to love, positioning the province as a safe and attractive destination.
The programme includes a summer tourism launch tied to the Mui Ne tourism master plan to 2040, with activities running from April to August backed by coordinated media campaigns.
Hotels and resorts, particularly in Dalat and Phan Thiet, are offering discounts of up to 45 per cent, along with perks such as complimentary meals, spa services, room upgrades and no weekend surcharges.
State-owned operator Dalattourist has introduced deals across its hotels and attractions, including discounted adventure packages at the Datanla waterfall site and seasonal offers at Nice Dream Hotel.
The Lam Dong Tourism Association said it has guided members to develop new products and ensure safety standards, while maintaining service quality and a professional image.
With improved infrastructure, environmental management and service upgrades, the province aims to attract more than 25 million visitors in 2026, officials said.
