According to data from the digital travel platform Agoda, since July 2024, Danang has ranked among the top five most-searched cities by North American travellers. In January, it became the most-searched destination among US visitors, surpassing Tokyo and Bangkok, with a staggering 1,538 percent year-on-year increase.
In 2024, Danang was the vacation destination for American billionaire Bill Gates. During his stay, he and his girlfriend explored the Son Tra Peninsula, took panoramic city views from Ban Co Peak, and played tennis at a luxury resort.
The Danang Department of Tourism said billionaire Bill Gates' visit is a promising sign for the local tourism industry, which is looking to attract high-end holidaymakers.
Danang City (Photo by Hoai Son)
In recent years, Danang has become a preferred vacation destination for billionaires worldwide. The city has also emerged as a sought-after venue for extravagant Indian weddings, accommodating 200-500 guests per event.
Vietnam is rapidly gaining recognition as the most-searched destination among US visitors. Agoda reported that the country jumped from fourth to the top on the list of US travellers' most widely favoured destinations in 2024, outpacing Japan.
US tourists' searches for accommodation in Vietnam soared 174 percent year-on-year. The US now ranks as Vietnam's second-largest tourist market, just behind South Korea on its platform.
Vietnam has set a goal to serve 1.3 million US visitors by 2028, making it to be listed in the country's top three tourist markets.
