Two Vietnamese student has secured the third prize at the 2nd ASEAN Youth Social Journalism Contest 2021 for their social media campaign to raise awareness about plastic consumption among young Vietnamese people amid the COVID-19 pandemic.
Photo: Facebook Page of the Flatten the Plastic Curve project)
Hoang Nguyen Nhat Vi and Pham Quang Vinh, both from the RMIT University Vietnam, obtained the award with a project titled “Flatten the Plastic Curve”, which reached close to 200,000 young audiences in just a month.
Following the theme ASEAN Youth and COVID-19 ─ Response, Recovery, and Resilience, the pair, via comic-like graphics and influencer marketing, worked to persuade young shoppers to take small but impactful actions while making their orders online.
The project encouraged young people to make changes, such as ordering from one shop to minimise the use of plastic packages, or directly sending plastic-reduction messages to shop owners or food shippers.
By the end of the campaign, Vi and Vinh reached over 40,000 young people with their print ads, received organic shares, and had their campaign mentioned in four Vietnamese macro influencers’ Facebook pages.
