The new name and logo for Jetstar Pacific Airlines
Jetstar Pacific's reservations will switch from Navitaire to Sabre to better coordinate bookings with Vietnam Airlines. Trinh Hong Quang, deputy general director of Vietnam Airlines, said Jetstar Pacific Airlines was underperforming so it was necessary to reform and upgrade the system.
Jetstar Pacific Airlines depends on Qantas Group's system in Melbourne, but the airline’s key market is Vietnam. Due to challenges from Covid-19, Vietnam Airlines and Qantas Group have continued to review the Jetstar Pacific Airlines' reform plan and may change the share structure. Qantas may sell its shares to Vietnam Airlines.
"Vietnam Airlines will hold 98% shares to make the desired reform," Quang said. "The low-cost carrier will survive and thrive when it is considered an indispensable cog at Vietnam Airlines Group."
A synchronised ticketing system and flight network will make Jetstar Pacific more competitive and it will have both low-cost and luxury sectors. It is hoped that the reform will boost both Jetstar Pacific and Vietnam Airlines in the long-term and the position as the country’s leading airline will remain.
Gareth Evans from Qantas Group said, "With a highly competitive domestic market in Vietnam and the disruption caused by the coronavirus pandemic, it is the right time to leverage the strength and scale of Vietnam Airlines in its home market. Streamlining customer and booking functions will enable further cost savings and position the airline for a stronger future as international travel restrictions ease.”
When the low-cost carrier was formed in 1991, it was named Pacific Airlines. Its name changed to Jetstar Pacific in 2007 when Qantas Group bought 30% of its share. In 2012, Vietnam Airlines became its biggest shareholder with 70% of the shares.
