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| Ho Chi Minh City People\'s Committee\'s building |
“Vibrant Ho Chi Minh City” is the city’s new tourism slogan, the Department of Culture, Sport and Tourism said.
Coined by Cowan Vietnam Co, an advertising agency, the slogan will be used in all the city’s tourism publications and events like the International Travel Expo in September.
In other news, the Vietnam Administration of Tourism is planning to cooperate with the European Union to get European copywriters and marketers to create a new tourism logo and slogan for the country after it decided to jettison a logo and slogan chosen from a contest held last year.
“Vietnam – a Different Orient,” the winner of the contest, attracted criticism for failing to highlight the attractiveness and advantages of Vietnam as a destination.
