The increasing price of goods across the board has caused Vietnamese consumers to switch to locally made products.
Domestic sweets, instant noodles dominate supermarkets
According to surveys conducted by DTiNews, Vietnamese goods now largely dominate the shelves in markets.
Vietnamese goods in supermarkets
In Hanoi, major supermarkets including Intimex, Hapro, Fivimarrt, Unimarrt, and Coopmart have been giving more room to locally-made food, apparel, home appliances and consumption goods.
At BigC supermarkets, Vietnamese apparel trademarks of Nha Be, Viet Tien and Duc Giang account for 90% of clothes. The same is true for cooking oil, instant noodles, sugar and milk at Intimex.
About 70% of sweets at supermarkets that were surveyed were made in Vietnam.
Thanh Huyen, of the Hanoi BigC, said, “95% of our products, equivalent to around 50,000 items are Vietnamese goods. We see that more and more consumers prefer to buy domestically made products.
One customer, Tran Hoai Thu, said, “I buy things that were made in Vietnam becuse the quality is good enough, and the price is better.”
Thu added that she has doubts about the quality of unoriginal goods, and worries about the health risks.
A member of the management team at the BigC in Danang, where the situation is much the same, said Vietnamese vegetables, meat, poultry and seafood make up about 99% of sales because of reliable supplies from Central Highlands, Dalat City and Mekong Delta region.
“Local producers have made great efforts to diversify their products and improve quality to win consumers confidence,” she added.
Large furniture retailers like Uma and Nha Dep have also gradually switched from imports from Malaysia, Indonesia, and the Euope, to Vietnamese ones.
Consumers turn up their noses at imports
Danang consumers prefer home appliances from Vietnam
The same trend can be seen at Con market, in Danang. Ms. Thuy, who sells there said, “It has been hard to sell anything made in China for months. Things made in China are only about 2% of my inventory.”
A salesclerk in Hanoi explained the trend, “Customers are starting to see that Vietnamese-made products are good, and now word is getting around.”